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The Critic: The metrics of fear – how the UK has been scared into submission

The Critic: The metrics of fear – how the UK has been scared into submission

Fear is the most powerful of emotions and, as emotions are stronger than thoughts, fear can overpower the clearest of minds. We shouldn’t feel bad about being frightened. From an evolutionary perspective, it is key to our survival, it protects us from danger. And that is precisely what makes fear one of the most powerful tools in behavioural psychology.
Britain has been a world leader in behavioural insights since David Cameron set up the “nudge unit”. We now export behavioural psychology to governments and corporations around the world. The Government has used behavioural psychology to influence behaviour and encourage compliance during the Covid-19 epidemic. But has the nudge become a shove?

Unlocked UK: Interview with Dr John Lee

Unlocked UK: Interview with Dr John Lee

In this informative interview, Dr Lee tells you all you need to know to calm down and make sensible decisions about COVID. Send it to your loved ones and friends. Send it to all the contacts on your phone. Share it on all your social media. 

“Unless we are really faced with an overwhelming threat, we should never coerce people. We should treat people like grownups. We should let them make their own risk-benefit assessments. We should let people live their own lives.” Dr. John Lee.

AIER – Lockdowns are no substitute for focused protection

AIER – Lockdowns are no substitute for focused protection

The most vulnerable groups in the US, have been devastated by unscientific ineffective policies and have been hardest hit by Covid-19. The health of a nation is directly tied to the socioeconomic health of the nation, and the socioeconomic drivers that played a role in Covid-19’s severity cannot be ignored. Focused protection would have performed far better than lockdowns.